Submer Group, a market leader in AI data centre infrastructure with backing from M&G Investments, Planet First Partners, Norrsken VC, and Mundi Ventures, today announced the launch of Rubix Data Centres (Rubix), a global developer and operator of AI data centre campuses.

With an initial powered land portfolio of more than eight gigawatts across the Americas, EMEA, and APAC regions, Rubix unites advanced engineering and modular design with end-to-end development execution to enable rapid deployment of AI infrastructure. Following the launch of Submer’s neocloud business, inferX in late 2025, Rubix is well-positioned to deliver AI data centre campuses for hyperscale end-users, from site origination and community engagement to delivery and ongoing critical operations.

Leading Rubix’s global expansion is Chief Executive Officer and data centre industry veteran John Eland. Eland brings more than 25 years of experience across data centres, telecommunications, and infrastructure investment, having most recently served as the Chief Executive Officer at STACK Infrastructure EMEA, driving the company’s strategic growth across the region. Previously, he was the global Chief Strategy Officer at NTT Global Data Centres, overseeing international expansion and market development across one of the world’s largest data centre platforms.

Eland is joined at Rubix by Senior Vice President Alison Gutman, heading global business operations to support scalable, high-performance growth. Gutman brings more than a decade of experience in the data centre industry, focused. on operational leadership and business integration and transformation. She previously served as Senior Vice President of Business Management at STACK Infrastructure EMEA.

“Thanks to its long-standing reputation for excellence in sustainable cooling for ultra high-density workloads and its neocloud business InferX, Submer has close relationships with GPU manufacturers as well as the hyperscale end users of GPU as-a-Service. This gives Rubix an early line of sight into AI demand workloads,” said Eland. “I am excited to launch Rubix and grow our global business to enable our clients to scale AI and cloud deployments with speed, efficiency, consistency, and sustainability.”

“AI infrastructure requires a fundamentally different approach to data centre development and delivery; I am thrilled to welcome John and Alison, whose industry experience sets us up for success,” added Patrick Smets, Chief Executive Officer of Submer Group. “As Submer evolves into a fully integrated, full-stack AI infrastructure group spanning land and power, manufacturing, thermal and product architecture, AI intelligence, compute across core data centres and edge environments – and now, data centre development and operations with Rubix – we’re creating a future-ready foundation built for performance, efficiency, and global scale.”