Artificial intelligence is rapidly transforming enterprise workflows, enabling organisations to automate complex processes and unlock new productivity gains. Highlighting this shift, OpenAI has introduced Frontier, a new platform designed to help enterprises build, deploy, and manage AI agents capable of performing real business functions across departments.

The announcement comes amid growing adoption of AI across industries. According to OpenAI, nearly 75 per cent of enterprise workers report that AI enables them to perform tasks that were previously difficult or impossible to execute. The company noted that AI is no longer confined to technical teams, with organisations increasingly integrating AI tools across operations, sales, customer engagement, and production environments.

OpenAI said it has observed this transformation across more than one million businesses using its AI technologies. In one instance, a major manufacturing company used AI agents to reduce production optimisation timelines from six weeks to just one day. Similarly, a global investment firm implemented AI agents across its sales operations, allowing sales teams to increase customer engagement time by over 90 per cent. In the energy sector, AI agents have reportedly helped a large producer increase output by up to 5 per cent, translating into more than $1 billion in additional revenue.

Despite rapid advancements in AI models, OpenAI stated that the primary challenge enterprises face is not model capability but the complexity of deploying and managing AI agents within organisational workflows. The Frontier platform is designed to address these challenges by equipping AI agents with capabilities such as shared organisational context, onboarding tools, real-time learning through feedback, and structured permission controls.

The platform aims to help enterprises move beyond isolated AI applications and adopt AI agents as collaborative digital coworkers capable of operating across business functions.

Several global organisations have already adopted or piloted Frontier. Early adopters include HP, Intuit, Oracle, State Farm, Thermo Fisher Scientific, and Uber, while existing OpenAI customers such as BBVA, Cisco, and T-Mobile have tested the platform to support complex enterprise AI applications.

“Partnering with OpenAI helps us give thousands of State Farm agents and employees better tools to serve our customers,” said Joe Park, Executive Vice President and Chief Digital Information Officer at State Farm. “By pairing OpenAI’s Frontier platform and deployment expertise with our people, we’re accelerating our AI capabilities and finding new ways to help millions plan ahead, protect what matters most, and recover faster when the unexpected happens.”

OpenAI said Frontier represents a step toward enabling scalable enterprise AI adoption by allowing organisations to develop AI systems that can operate securely, learn continuously, and integrate seamlessly into existing workflows. The company expects the platform to play a key role in supporting the next phase of enterprise AI transformation as businesses increasingly rely on intelligent automation to improve efficiency, decision-making, and customer outcomes.