Primary Use Case
Enables organisations to create professional videos directly from text using AI avatars and voiceovers, without cameras, studios or production crews.
Ideal Users
Corporate communications teams, learning and development leaders, HR teams, product marketing teams, internal communications teams, global enterprises and scale ups.
What This Tool Helps You Achieve
Synthesia redefines how organisations communicate at scale. Instead of relying on traditional video shoots, presenters or voice recording sessions, teams can turn plain text into polished videos featuring realistic AI avatars speaking in multiple languages.
From onboarding videos and compliance training to product explainers, leadership messages and internal updates, Synthesia enables consistent, repeatable and brand aligned video creation. Updates are fast. Messaging stays current. And production bottlenecks disappear.
Why It Matters
Video has become one of the most effective formats for learning, engagement and internal communication. Yet traditional video production is expensive, slow and difficult to scale across regions and languages.
Synthesia removes these barriers. It allows enterprises to standardise communication, localise content effortlessly and respond quickly to change. For distributed teams and global workforces, this means faster alignment, clearer messaging and reduced dependency on external production resources.
Key Features At A Glance
Text to video generation using realistic AI avatars.
Wide range of professional avatars with natural speech delivery.
Support for multiple languages and accents for global teams.
Customisable brand templates, layouts and backgrounds.
Script editing and instant video regeneration for quick updates.
Enterprise grade security, access control and governance.
Cloud based creation with no filming or editing skills required.
Where It Excels
Highly effective for employee training, onboarding and compliance programmes.
Ideal for internal leadership communications where consistency and clarity are critical.
Strong fit for product and solution explainers that require frequent updates.
Valuable for global organisations needing multilingual video content at speed.
Limitations To Know
Avatar based videos may not suit emotionally driven brand storytelling where human presence is essential.
Creative flexibility is more structured compared to full cinematic video production.
Advanced customisation and enterprise controls are available on higher tier plans.
Best used for clarity and scale rather than highly expressive performance content.
Pricing Snapshot
Starter and creator plans available for individual and small team usage.
Business plans unlock collaboration, branding and higher video volumes.
Enterprise plans offer custom avatars, advanced governance and security controls.
Pricing varies by usage and region and should be confirmed on the vendor website.
Verdict
Synthesia delivers a practical and powerful approach to enterprise video communication. It prioritises speed, consistency and scalability over production theatrics. For organisations that need to communicate clearly, frequently and across borders, Synthesia offers a compelling alternative to traditional video workflows. It is not about replacing human storytelling. It is about making everyday communication efficient, repeatable and accessible.
Tool Scorecard
| Metric | Rating Out Of 10 |
|---|---|
| Ease Of Use | 9 |
| Speed Of Output | 9 |
| Enterprise Team Fit | 9 |
| Innovation AI Features | 8 |
| Value For Money | 8 |
How Organisations Use This Tool
A global enterprise creates onboarding and compliance videos that can be updated instantly when policies change, without reshoots.
A product team generates short explainer videos for internal sales enablement and customer education across regions.
An HR team delivers consistent leadership messages to a distributed workforce using branded avatar led videos.
AI Spectrum India Perspective
Synthesia represents the quiet industrialisation of video communication. It does not aim to replace creativity. It solves scale. At a time when enterprises must communicate faster, across more channels and geographies, Synthesia provides a reliable, repeatable engine for clarity. For training, internal alignment and structured messaging, this is AI doing exactly what it should do: removing friction and restoring focus.
