Nissan Motor announced its long‑term vision, "Mobility Intelligence for Everyday Life," defining a customer‑centric strategic direction. The vision integrates mobility intelligence into everyday life through Nissan's focus on AI-Defined Vehicles (AIDV), offering a choice of electrification technologies to meet diverse customer and market needs.

Ivan Espinosa, President and CEO, said: "This is the right moment to articulate Nissan's long‑term vision as we move beyond the Re: Nissan recovery plan and set a clear path for the future. Our vision defines where Nissan is headed, with customer experience as our guiding priority. By advancing mobility intelligence, we will deliver intuitive, advanced, and reliable products and technologies that offer outstanding value and enrich how mobility is experienced."

Christian Meunier, chairman, Nissan Americas, added: "Across the Americas, our focus on execution is making the region a key contributor to Nissan's turnaround, driven by both revenue growth and disciplined cost reduction. We delivered significant year-over-year increases in U.S. retail share, making Nissan the fastest-growing mainstream brand since August 2025. We're also seeing solid progress in Canada and continued growth in Mexico, where we have maintained the #1 position for 18 consecutive years – proof that getting the fundamentals right matters. Our balance of strong execution today and smart, impactful investments in the future will strengthen our business and drive sustainable growth."

As Nissan looks ahead, the Re:Nissan plan remains on track in its final year of execution, delivering a competitive cost base, improved capacity utilisation, and strong new‑product momentum that lays the groundwork for future growth.

Nissan's new long‑term direction, guided by its vision, is designed to drive sustainable competitive advantage across next‑generation technologies, a streamlined product portfolio, a redefined global market approach, and an industrial model organised around clearly defined vehicle families.