IBM and the United States Tennis Association (USTA) announced new and enhanced AI-powered fan features coming to USOpen.org and the US Open app for this year's tournament. Three new, enhanced AI-powered innovations are designed to help fans cut through the noise, stay closer to the action and experience the US Open in a more personalized way than ever. Since 1992, IBM and the USTA have brought some of the most advanced digital experiences in sports to more than 14 million global tennis fans annually.
This year's tournament comes at a time when audience demand for AI-powered features is gaining momentum, as accuracy, not speed, shapes the digital sports experience. According to a new global survey also out today from Morning Consult and commissioned by IBM, 91 per cent of global tennis fans surveyed use sports apps during events, with high trust (64 per cent) in AI-powered sports content.
At the heart of this year's experience is the all-new Live Updates homepage — a smarter, more personalized way for fans to follow the action that matters most to them. Fans can prioritize their favorite players and quickly zero in on the matches, insights and stories they care about most.
A new Serve Quality metric puts a whole new spin on how fans watch serves. Available across all 254 singles matches, the AI-powered tool uses advanced limb-tracking technology developed with IBM Bob to help analyze the precise mechanics of every serve – with 21 data points across the body and racquet, tracked 50 times per second. That means everything from wrist flex to the transfer of energy from a player's legs through their torso is captured, generating roughly 1.2 billion data points over the course of the tournament. The continuous stream of live data — including efficiency, accuracy, consistency and ball toss — is managed by IBM Confluent. The result: a Serve Quality score generated in near real-time, giving fans a new way to understand what makes a great serve great.
Also new this year, Key Moments takes the popular live Likelihood to Win feature a step further, helping fans understand not just who's winning – but why. Available for all singles matches, Likelihood to Win calculates each player's probability of victory using an AI-powered analysis of current and historical statistics, expert opinion and match momentum. Key Moments provides additional, richer information to summarize the swings, turning points and momentum shifts that change each match in an instant.
