Infosys, a global leader in next-generation digital services and consulting, and the Handelsblatt Media Group, Germany's leading media group for business and finance, announced the launch of Editorial Link Intelligence (ELI). Leveraging Infosys Aster, an AI-amplified marketing suite, this editorial recommendation engine, developed exclusively for Handelsblatt and WirtschaftsWoche, is designed to elevate digital journalism by delivering enhanced storytelling and driving deeper reader engagement. The launch of ELI marks a key milestone in Infosys' three-year collaboration with Handelsblatt as its official AI & Digital Innovation Partner.
ELI is designed to help modernise Handelsblatt and WirtschaftsWoche editorial operations and deliver more context-rich content experiences to its diverse reader base. Developed by Wongdoody, Infosys' human experience agency, the solution analyses article content and metadata to intelligently recommend internal links that enhance narrative depth and reader navigation. Seamlessly integrated into Handelsblatt and WirtschaftsWoche content infrastructure, ELI enables editors to enrich stories without interrupting their workflow - freeing time for qualitative reporting, research, and analysis.
The impact of ELI spans the entire publishing ecosystem. For editorial teams, it streamlines link curation and improves operational efficiency. For readers, it creates a more immersive and intuitive journey through complex topics. For publishers, it drives measurable outcomes - boosting engagement, increasing time spent on the site, and reinforcing the value of trusted journalism in a competitive digital landscape.
Christian Herp, Chief Product Officer, Handelsblatt Media Group, said, "Editorial Link Intelligence, which we developed together with Infosys, creates direct value for our editorial teams through the targeted use of AI. By integrating the tool into our content management system, it supports journalists in identifying and linking relevant content. In this way, we are sustainably enhancing the user experience and increasing customer satisfaction."
Charlotte Morré, Member of the Editorial Board, Handelsblatt, said, "Editorial Link Intelligence helps us provide readers with more context and relevant related content on a given topic, giving them better guidance and orientation. What is equally important to us, however, is that the final review and editorial control of this content remain firmly with our newsroom colleagues. In this way, the solution strengthens the quality of the digital user experience while giving our teams more time for research, analysis, and exclusive stories."
Ashiss Kumar Dash, EVP and Services, Utilities, Resources, Energy & Enterprise Sustainability, said, "By combining Infosys' expertise with Handelsblatt's editorial excellence, we are creating a blueprint for the future of intelligent storytelling. Editorial Link Intelligence leverages Infosys Aster's strengths in creating impactful digital experiences and demonstrates how AI can amplify journalistic craft, not by replacing human judgment, but by enriching every article with deeper context, smarter navigation, and more relevant insights. This technology ultimately helps readers engage with complex topics more intuitively and meaningfully, while giving Handelsblatt and WirtschaftsWoche a clear competitive edge in delivering the most contextual, high-quality business journalism in the market."
