Adobe the global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms, announced an expanded partnership with the Ministry of Communications and Information Technology (MCIT) and HUMAIN, a PIF company, delivering full-stack artificial intelligence capabilities globally to advance Saudi Arabia’s thriving creative sector. Through the partnership, Adobe plans to provide over 27 million eligible Saudi citizens and residents aged 131 and over with 12 months of free access to Adobe Firefly Standard plus Adobe Express Premium features, including a new image generation model tuned to Saudi culture. Adobe’s commitment is valued at over $4 billion.
Adobe’s mission is to empower everyone to create. The partnership also advances Adobe’s strategy of expanding access to its AI solutions that power creativity, productivity and customer experience.
Adobe Firefly, the all-in-one AI creative studio, brings together industry-leading AI models, Adobe’s pro-grade editing tools and agentic capabilities. From brainstorming and visualizing ideas to generating and editing images, video, audio and design assets, Firefly brings every stage of creative work together from ideation to creation to production.
With Adobe Express, the quick and easy create-anything app, consumers, business professionals, students, and small businesses can bring in their Firefly creations or start from hundreds of thousands of professionally designed templates and create finished content they can publish to any platform, from social posts and digital content to posters, flyers and presentations.
