Fresha, the world’s leading AI-powered booking platform for beauty and wellness, has launched a unified Online Reputation management system, a new feature that brings Google and Fresha reviews together into a single dashboard, giving partners one central place to monitor, manage and respond to client feedback. The launch further strengthens Fresha's position as the industry's leading booking software, expanding the platform's growing suite of AI-powered business tools and giving beauty and wellness businesses another essential workflow without the need for additional software.
Online reviews are one of the most influential factors in attracting new clients, building trust and encouraging repeat business. Yet as businesses grow, managing customer feedback across multiple platforms can quickly become another daily responsibility competing with appointments, team management and client service. By centralizing cross-platform reviews into Fresha, partners have a single destination where every new review can be monitored and managed alongside appointments, payments, client records and day-to-day operations, saving time and optimizing workflow.
In practice, Online Reputation Management gives partners a full toolkit in one place: a single dashboard connecting Google and Fresha reviews, consolidated views for multi-location businesses alongside per-location management, the ability to reply as the business or as an individual team member and control whether each response is visible on the Marketplace or only shared with the client, generating intelligent summaries, such as flagging that clients consistently praise a salon's friendly staff but mention longer wait times at weekends, saving businesses time and making review management as seamless as possible and the ability to dispute reviews directly from the dashboard.
Businesses can use Fresha’s AI Concierge to reply to all reviews, choosing to respond as the business or from an individual team member, with the option to require approval before publishing or switch on automatic posting once the rules are set. AI Concierge can also prepare reply queues for faster review management, generate intelligent summaries and identify recurring themes, highlight customer sentiment and surface opportunities for improvement, enabling businesses to understand hundreds of reviews in moments rather than manually reading each one individually.
As always with Fresha, the new feature is designed to support businesses at every stage of growth. Online Reputation Management delivers value whether a partner operates as an independent professional, a single-chair salon, a growing multi-site business or an international enterprise. For smaller businesses, it reduces the time spent checking multiple platforms throughout the day, making it easier to maintain a consistent online presence while staying focused on clients. For larger organizations managing multiple locations and higher review volumes, it provides greater visibility across every site, helping teams respond more efficiently, maintain brand standards, and better understand customer sentiment at scale.
