DFI Retail Group (DFI) and Becon, a Samsung-backed company, announced a strategic partnership to launch an AI-powered skin and scalp assessment solution across online and offline channels in Asia. This milestone reinforces DFI's commitment to driving growth in wellness and delivering integrated omnichannel experiences at scale, underpinned by trusted advice and personalised recommendations for customers of its Health & Beauty business.

The partnership will see the phased deployment of Becon's skin and scalp assessments across more than 400 Guardian and Mannings stores in Hong Kong, Indonesia, Macau, Malaysia, and Singapore. A phased roll-out will also introduce a mobile app lite solution on Guardian and Mannings apps.

The mass roll-out builds on a successful proof-of-concept in 2025, which demonstrated strong customer engagement, achieving significant purchase conversion and basket growth, along with consistently high revisit intention scores exceeding 6.5 out of 7.

With Becon's solutions, Guardian and Mannings will be able to leverage data-driven insights to provide tailored wellness advice and personalised recommendations, effectively building trust and strengthening loyalty with customers.

Customers will be able to start with quick assessments online, and be guided towards stores for comprehensive, in-depth assessments and consultations with trained wellness professionals. This seamless, integrated experience contributes to driving engagement and traffic between online and offline touchpoints, while empowering customers to make more informed choices as Guardian and Mannings continue to expand their wellness assortment with function- and efficacy-based products.