Hyundai Motor Group has outlined its digital transformation (DX) and AI transformation (AX) journey, highlighting how the automotive group is using accumulated data, digital infrastructure and intelligent technologies to reshape the way it works and strengthen competitiveness.
The Group shared its progress and plans at the Hyundai Motor Group AX Achievement Showcase, titled ‘Beyond AI, Transforming the Way We Work’, held at its headquarters in Seoul.
The event highlighted the Group’s efforts to build the foundations for enterprise-wide AI transformation through digital transformation initiatives that began in 2019. Over the past several years, Hyundai Motor Group has focused on accumulating data and establishing digitally enabled working environments to support the next phase of AI adoption across its operations.
As the mobility industry shifts from a manufacturing-centred model towards one increasingly defined by data and software capabilities, the Group is accelerating the integration of AI across its organisation. The company views AI transformation as an extension of its broader digital transformation strategy rather than as a standalone technology initiative.
Eunsook Jin, President and Head of ICT Management Division, Hyundai Motor Group, said that AI should ultimately be viewed as a tool that organisations need to apply effectively to their work and businesses.
“AI is undoubtedly an important technology, but ultimately it is a tool that companies must utilise. What matters is not the technology itself, but how quickly an organisation can understand new technologies, including AI, apply them to its work and business, and internalise them as a source of competitive advantage,” Jin said.
Building on its ongoing digital transformation efforts, Hyundai Motor Group is expanding AI transformation through the integration of AI and other intelligent technologies across the organisation.
The Group’s AX strategy is aimed at moving beyond individual AI applications towards broader organisational transformation, with AI increasingly integrated into business processes and the working environment.
Hyundai Motor Group said its accumulated data and digitally enabled infrastructure provide the foundation for this transformation, allowing the organisation to accelerate the adoption of AI while supporting new approaches to mobility, manufacturing and enterprise operations.
The showcase also outlined the Group’s key achievements to date and its future direction for AI transformation, reflecting its broader strategy to strengthen data and software capabilities as critical sources of competitiveness in the evolving mobility industry.
The Group plans to continue expanding AI transformation across its operations, building on the digital foundation established since 2019 and focusing on how AI and intelligent technologies can be embedded into everyday work and business processes.
