Veritone, a leader in building enterprise AI and data solutions, announced the launch of Veritone Data Marketplace (VDM), a new platform designed to accelerate the industry’s shift from scraped data to ethically sourced, multi-modal datasets, helping advance AI innovation while enabling rightsholders to be compensated for their contributions.

As the AI data market matures and high-quality training data becomes more constrained, enterprises are prioritising governed, rights-cleared data. VDM addresses this need by creating a trusted exchange that connects data suppliers, also known as rights holders, directly with accredited AI developers, enabling the AI and data economies to scale with integrity.

“AI innovation is entering a new phase where provenance, governance, and quality matter more than raw volume,” said Ryan Steelberg, Chairman, President, and CEO of Veritone. “With Veritone Data Marketplace, rights holders gain a transparent path to monetise their archives, while developers access the clean, rights-cleared datasets designed to support next-generation AI.”

Purpose-built data ecosystem for suppliers and developers

VDM complements Veritone Data Refinery (VDR), the company’s tokenisation engine that transforms unstructured data into AI-ready assets. Together, VDR creates the high-quality datasets, and VDM delivers them through a governed, monetizable marketplace, forming a unified pipeline from data transformation to trusted distribution.

For rights holders, VDM opens new monetisation opportunities for organisations with valuable media or content archives. These suppliers maintain full control of their assets while offering clean, AI-ready datasets to a growing network of accredited developers.

“We knew we were sitting on a massive archive, but we didn’t fully understand its value,” said Gunnar Dedio, Managing Director at Progress Film. “Veritone Data Marketplace helped us unlock and structure our content in a way that allows us to participate in the growing AI economy while protecting our rights and turning previously dormant assets into a meaningful new revenue opportunity.”

“Our content library was always valuable, but it wasn’t accessible as usable data,” said Stef Hoffer, Owner of Hoffer Media. “Veritone’s technology transformed our unstructured media, opening the door to new data-driven revenue and automated workflow opportunities.”