For years, performance marketing has rewarded businesses with scale. Larger enterprises built competitive advantages by investing in specialised talent, sophisticated technology, and dedicated agencies that continuously optimised customer acquisition. Small and medium businesses (SMBs), despite bein...
FIELD REPORT CONVERSATIONAL ANALYTICS
It is 9:40 on a Wednesday night, day three of the monthly close, and Rohan — a financial-planning analyst at a Mumbai-headquartered non-banking financial company with a little over ₹20,000 crore in assets under management — is do...
Meta Platforms Inc. has initiated a structured user survey across India to evaluate demand for potential paid features on WhatsApp, signalling a strategic shift toward subscription-led offerings in one of its most critical growth markets.
The survey is designed to capture user sentiment, willingnes...
