Reply announced that it has signed a strategic collaboration agreement (SCA) with Amazon Web Services (AWS) to accelerate the adoption of cloud and artificial intelligence solutions across key international markets.
At the core of the SCA is a strong focus on Artificial Intelligence and Generative AI. Leveraging the deep expertise of its specialised companies - Comsysto Reply, Data Reply, Sense Reply, and Storm Reply - Reply supports organisations in designing and deploying enterprise-grade GenAI solutions, including agentic AI systems for autonomous workflows, domain-specialised models for vertical industries, and governance frameworks aligned with evolving regulations such as the EU AI Act. By combining the advanced AI services of AWS with proprietary accelerators and prebuilt AI applications, Reply enables customers to move from experimentation to industrial-scale adoption, driving measurable business impact.
Beyond AI, the agreement spans additional strategic pillars designed to deliver integrated, end-to-end cloud transformation. In Migration & Modernisation, Reply evolves traditional cloud migration toward AI-powered “migrate to modernise” approaches, helping enterprises transform legacy systems into cloud-native architectures while optimising cost and performance. In Security, Reply’s specialised cybersecurity companies support customers in adopting platform-centric and Zero Trust models, integrating advanced cloud-native protection capabilities and compliance automation aligned with frameworks such as DORA, NIS2, and GDPR. Through Data & Analytics, Reply enables the modernisation of legacy data platforms into scalable AWS-native environments, embedding advanced analytics and AI-ready governance models to unlock actionable insights.
The agreement also covers Digital Sovereignty, supporting highly regulated sectors with data residency, compliance, and governance frameworks leveraging the AWS European Sovereign Cloud; Managed Services, evolving toward AI-enhanced operations and observability-driven optimisation; and IoT, where Reply integrates cloud, edge computing, and intelligent systems to enable advanced industrial and connected solutions.
Reply’s ability to orchestrate these capabilities into tangible business outcomes is reflected in recent projects delivered on AWS. For Audi, Reply developed DevBot, an intelligent multi-agent system that automates cloud operations and improves efficiency, reducing manual workloads and accelerating development cycles. In collaboration with BMW, Reply implemented AI-driven solutions to enhance innovation processes and operational performance. In the aviation sector, Aeroporti di Roma redesigned the passenger experience through an agentic AI architecture that provides real-time, personalised assistance across digital channels, improving service quality and operational coordination at one of Europe’s major airport hubs.
