Afresh, the leading grocery AI company, announced the expansion of the Afresh platform to every department across the grocery enterprise — including centre store, frozen, general merchandise, and health and beauty, in addition to the fresh perimeter where Afresh built its foundation.
Grocers can now manage replenishment, demand forecasting, inventory management, and distribution centre buying across every department on a single grocery-native AI platform.
"For decades, grocery technology was built for packaged goods and then adapted to fresh," said Matt Schwartz, co-founder and CEO of Afresh. "We did the opposite. We started with the hardest environment in the store: fresh — bulk produce with no barcodes, random-weight meats, and prepared foods. Once we solved those problems, extending that intelligence across the rest of the store became possible. With today's expansion, grocers can run inventory, replenishment, and buying decisions across the entire store on one purpose-built grocery AI platform."
This makes Afresh the only grocery AI platform capable of managing every item across departments, including:
Bulk and random-weight produce with no barcodes
Subprimal meat and deli counter cuts
Prepared food and ingredient items for hot bars and bakery
Refrigerated items such as milk and packaged cheese
Packaged grocery items, including pasta and frozen dinners
Dish soap and other household essentials
Shampoo, conditioner, and beauty products
Afresh's expansion across all departments builds on its existing experience managing packaged goods within fresh departments. Over the past year, the platform placed more than 320 million orders for shelf-stable items. These items now represent 33 per cent of total order volume, and as much as 44 per cent in bakery departments.


