SBC Summit is expanding its education offering with the introduction of the AI Academy, a dedicated programme designed to help industry professionals move beyond AI theory and start using the technology to solve real business challenges.

Taking place on 29 September at Sala Tejo, MEO Arena, the AI Academy forms part of SBC Summit’s premium Education+ programme and will provide delegates with direct access to AI experts, technology innovators, and cybersecurity specialists through a full day of demonstrations, workshops, and interactive discussions.

Rather than focusing on abstract concepts, the academy is built around practical implementation. Attendees will explore how AI is already transforming data analysis, customer interaction, automation, and security, while gaining a deeper understanding of its limitations and potential risks.

“The organisations seeing the greatest success with AI are the ones applying it strategically, not simply adopting it for the sake of it,” said Rasmus Sojmark, Founder and CEO of SBC. “The AI Academy is designed to give delegates real-world experience with the technology so they can leave with actionable knowledge and solutions they can immediately implement.”

The programme will begin with a session led by Sportradar CTO Behshad Behzadi, examining how AI is enhancing sports data and player analysis while highlighting where human expertise remains essential. Delegates will also gain insight into the rapidly evolving world of AI agents through a live showcase led by Javier Troncoso of Insightplay.ai and Jeffrey Haas of ID8 Global Gaming Business Accelerator.

Other sessions will explore emerging technologies including AI-powered wearables, robotics, and human augmentation, while cybersecurity leaders from SQR, Entain, Betsson, and AI Collective will examine the growing threat posed by deepfakes, voice cloning, and AI-enabled fraud.

One of the academy’s highlights will be the hands-on workshop “Build Your Own AI Assistant”, where participants will create and customise a functional AI tool tailored to business needs such as marketing, CRM, or analytics. Led by FalconDive Founder and CEO Mayank Pachauri, the session will provide attendees with a practical solution they can take back to their organisation.